Tom Kosnik: Profile
Member DNA Global Partner/Consultant Network

Tom Kosnik, is a Consulting Professor who teaches Global Entrepreneurial Marketing and the Entrepreneurial Thought Leaders Seminar in the Stanford Technology Ventures Program at Stanford School of Engineering. He is currently collaborating with faculty at The Royal Institute of Technology (KTH) in Sweden and the National University of Singapore to develop a new course entitled Global Entrepreneurial Leadership, which will be delivered in autumn of 2002 using mobile technologies and the Internet. He has also taught a variety of marketing courses at Harvard Business School and Stanford Graduate School of Business.

Professor Kosnik's research and consulting focuses on five themes: Circles of Influence, Global Entrepreneurial Marketing, Designing Systems that Summon the Spirit, Managing Global Partnerships and Managing Market Risks. He has worked with over 100 startup companies since 1975, and has consulted to leading Information Technology product and services companies including American Management Systems, Apple Computer, Applied Materials, Ernst & Young, Hewlett Packard, Microsoft, and Oracle.

Tom also shares his skills and expertise with non-profit organizations by supporting the Business Association of Stanford Engineering Students (BASES), College Kids, Forum for Women Entrepreneurs, Starshine Foundation, and Women's Technology Cluster.

Research Projects:

  • Crossing the Chasm X.0 (Online Website, Blog and Wiki Target ship date in Q3 2009)
  • Circles of Influence (Book Target ship date for manuscript to publisher October 31, 2009)
  • Accelerating Green Global Ventures (HBR Article, Target submission date in 2010)
  • Dynamic Positioning and Brand Building (HBR Article, Target submission date in 2010)
  • New series of case studies clean tech social ventures: Clean Tech Open; True Green: Palau: Green Hotspots on Pacific Rim
  • Publishing the STVP Case Collection via Harvard Business Online: Target Submission date, July 31, 2009)
  • Designing Systems that Summon the Spirit (Book Target submission date in 2011 or 2012)

Academic Honors & Awards

Department Outstanding Teacher Award 1991-'92, 1995 -'96, 1999-'00, 2001-'02, 2003-'04 (by vote of students).

Stanford Society of Women Engineers Award, Best Professor 1997, for excellence in teaching and advising.